New Arrivals

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Game-changing denim

Maternity jeans without that slip-down situation

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We make clothing for ALL stages of motherhood.

Feel-good maternity and nursing clothes designed to wear-now & love-forever.

  • Set In Motion Bra

    ★ ★ ★ ★ ★

    " Love this bra; great for breastfeeding, the pull down/under so easy! "
    - Rebecca C.


  • Rise and Lounge Dress

    ★ ★ ★ ★ ★

    " Night nursing necessity. Perfect fit and material for overnight feeds. "

    - Megan R.


  • Me and You Tee

    ★ ★ ★ ★ ★

    " Absolutely love these tops! The best breastfeeding tops going around. "

    - Hayley B.


Find what you're looking for

Shop everything you need for maternity, all in one place...

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Maternity Clothing Australia

We work hard to make maternity clothes so that you can look effortless, with a focus on the kind of cool and quality that lasts. Count on us to make refreshing maternity wear you can wear again, and again (…and again!). At Bae The Label, we believe that every great bump begins with great maternity clothes, so we’ve sourced the finest fabrics and refined our fits until they are just right for you and your bump.


Feel Good Pregnancy Clothes

If you are as obsessed with cute fits as we are then finding the right one for maternity is top priority. We’re always ahead of the curve and really good at adding nursing access to all our maternity clothes so you’ll wear them now and keep them forever. Whether you’re heading out for a laid-back meet up or going for a 9-5 work look, we’ve got maternity clothes to suit. Shopping for maternity clothing online has never been easier, explore our range of dresses, tops, skirts, pants and see for yourself how our pregnancy clothes are made to grow with you and fully support you wherever you go.

Shop Maternity Clothes Australia Online

We make cute, uncomplicated, quality maternity clothes to make you feel confident – so get ready to love getting dressed for pregnancy! Got plans? Great we’ve got maternity clothes! From one-and-done dresses to nursing tops, we have just the thing for your next outing. We’ve got so many pregnancy clothes to choose from because we want mums of all shapes and sizes to feel comfortable. That’s why you’ll love our elevated and effortless maternity shop for that everyday luxury you’ve been looking for.

Bae The Label For Now + Always

We’re dedicated to keeping clothing in circulation for as long as possible. That’s why you’ll find that all our maternity wear has been cleverly designed to grow with your bump throughout your entire pregnancy and still look just as great post babe. Plus, we’ve added nursing access to a wide range of styles so that they transition from pregnancy to nursing with ease. All our maternity clothes are made to last so you can either hold onto them for your next babe or pass them onto your bestie. Or, if you’ve got a piece that’s truly through, we’ll help you recycle it responsibly through Upparel.




What week/month do you start wearing maternity clothes?

There’s no one size fit’s all answer to this question, exactly when you'll start wearing maternity clothes depends of course on how fast you're growing. You can normally get away with your regular clothing during the first months of pregnancy but generally speaking at some point after that you’ll feel it’ll be time to update your wardrobe to add in some comfy pregnancy clothes. We have a range of styles to suit each stage of pregnancy, for the first stage consider drapey maternity tops that transition to nursing so you can wear them through. Also, stretchy knit dresses, shirts and leggings since they’ll support you from first to fourth trimester.

Should I buy maternity clothes or just bigger sizes?

We work really hard so that our maternity clothes fit you and your bump in all the right places. Our styles are made to make you look (and feel) great and have purposely been designed for all stages of motherhood so you’ll wear them long after bae arrives. Say goodbye to upsizing regular clothes that you’ll never wear again after pregnancy. We recommend sticking to your pre-pregnancy size since we have designed our styles with lot’s of stretch and room to fit your bump.

What type of maternity clothes does Bae The Label offer?

Our range of maternity clothes are constantly updated with new in the moment styles. From tops, skirts, pants or swimwear we have just the thing to wear to your next outing. Got plans? We’ve got pregnancy clothes – from elevated basics, to party dresses or workwear, we’ve got so many styles because we know you can never have too many!