"Our mission: to create clothes that feel good, fit real life and stay with you. Sharing in maternity, nursing and all the beautiful chaos after."

Founders Lisa & Megan
Melbourne, Australia
2015

The idea was simple - take the outfits women actually want to wear and make them maternity (and nursing) friendly.
2016

First delivery = big deal. Bae was born in our backyards... exciting, terrifying and exactly what we’d hoped for.
2018

Out of the study, into the shed—the range (and the dream) keeps growing...
2020

Enter: BAE HQ. Bigger space, same energy. It’s still where the magic happens.
2023

BAE Boutique opened its doors. Not just a store, but a place to meet you, chat and connect beyond the clothes.
2024

International expansion: sharing our not-so-secret recipe for a well-built motherhood wardrobe with the world.
2025

Celebrating a decade of empowering Mums. With a growing team and an international community that inspires us every day, we’re beyond grateful to be sharing in motherhood with you.