BAE. BOUTIQUE

We welcome you to our first boutique. Located at Bae HQ in Melbourne, we've designed a space dedicated to making mums feel-good.

  • BAE THE LABEL - HAWTHORN STORE

    31 Hall Street
    Hawthorn East
    3123         VIC


    customercare@baethelabel.com



    CLICK & COLLECT:


    Pickup Hours:
    9.00am - 3.30pm        Monday - Friday*

    *Closed public holidays and weekends until February 2026

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    BOUTIQUE:


    December Store Closures:
    17th Dec - Closed (Staff Break)
    25th Dec - Closed (Christmas)
    26th Dec - Closed (Boxing Day)
    27th Dec - Closed
    28th Dec - Closed
    29th Dec - Closed
    30th Dec - Closed
    31st Dec - 10am - 3pm

    January Holiday Closure:
    1st Jan - 13th Jan - Closed

    *14th Jan - Regular Store Hours Resume

    Regular Store Hours*:
    M         Closed
    T          Closed
    W         10am - 3pm
    T          10am - 3pm
    F          10am - 3pm
    S          9am - 2pm
    S          Closed


    *Closed public holidays

    Australia Day Weekend Closure:
    24th - 26th - Closed

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